Job Summary

Performs complex communication tasks including one or more of the following activities: writing, editing, proof-reading, graphic design, lay-out and written and electronic materials presentation development. May provide guidance to designated personnel.

Job Functions

  • Works with the public relations program designed to create and maintain favorable public image for the university or a department.
  • Plans and directs development and communication of information designed to keep public informed of university’s programs, accomplishments, or point of view. Arranges for public relations efforts in order to meet needs, objectives, and policies of university.
  • Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and other persons who may be interested in learning about the university’s activities or message.
  • Purchases advertising space and time as required. Arranges for and conducts public-contact programs designed to meet the university’s objectives, utilizing knowledge of changing attitudes and opinions of consumers, clients, employees, or other interest groups.
  • Promotes the university through such publicity efforts as speeches, exhibits, films, tours, and question/answer sessions.
  • Represents the university during community projects and at public, social, and business gatherings.
  • Gathers research data, creates ideas, writes copy, lays out artwork, contacts media representatives, or represents employer directly before general public.
  • Develops special projects.
  • Confers with production and support personnel to coordinate production of television advertisements and on-air promotions.
  • May direct activities of subordinates.
  • Performs other related duties as required.

Minimum Qualifications

High school degree and seven years experience in field or completion of specialized training plus four years experience. Experience may substitute for education on a year-for-year basis. Must be able to follow written and oral instructions.

Job Family


FLSA Status


EEO Category

Secretarial/Clerical (non-supervisory)

Rev. Date


Job Key


Pay Grade