Last month, the UT System Office of Communications and Marketing launched a system-wide marketing campaign themed, “Everywhere You Look UT.” The campaign is intended to increase recognition and awareness of the statewide, connected nature of the UT system and its value to the state; and to grow internal and external support for the UT system and its constituent entities.
“Our ‘Everywhere you look, UT’ campaign is about demonstrating the range, depth, breadth and value of the University’s impact on quality of life for all Tennesseans and about appealing to the sense of pride UT alumni and supporters feel in their connections to the University,” said UT President Joe DiPietro.
“It’s trying to find ways we can talk about things we’re doing in every community throughout the state that people don’t realize,” said Tiffany Carpenter, UT associate vice president for communications and marketing. “A lot of times when you hear ‘UT,’ you think of a college campus. You don’t think of your local law enforcement officer who just underwent active shooter training through the UT Institute for Public Service or how the farmer down the road has UT Institute of Agriculture experts to help with water quality for his or her livestock.”
The campaign launched with a series of print, billboard, radio and social media advertising across the state through the end of May.
“Criticism and scrutiny are facts of life for a public institution as visible and consequential as the University of Tennessee, and I believe this will be a highly engaging, highly effective campaign to remind our stakeholders of the vast good done by their University for Tennesseans,” DiPietro said. “I further believe the campaign will serve as a resource to equip our many advocates with powerful stories to tell of UT impact.”
To learn more, visit https://everywhere.tennessee.edu.
Tags: UT System
