Communications and Marketing Associate
Responsible for support and coordination for the development and dissemination of informational materials or products by performing a variety of tasks that follow set policies and procedures. Competencies for this role are usually gained through specialized or on-the-job training.
Typical Functions
Typical functions listed below are examples of work performed by positions in this role and are not intended to be all-inclusive. Some duties may overlap levels; however, the preponderance of the work will be assessed when assigning positions to specific levels.
Communications & Marketing Support
- Assists with drafting press releases and communication plans.
- Drafts, newsletters, news summaries, announcements, and promotional materials such as brochures and posters.
- Proofs and edits materials for basic grammatical content.
- Reviews documents for compliance with style and brand guidelines, consistency, and formatting.
- Prepares and designs content and graphic work for design layouts for printing/press/publication.
- Distributes communications/marketing materials to intended audiences.
- Performs marketing, content, and feature research.
Project Support
- Coordinates print jobs with external printers and publishers, and gathers quotes.
- Tracks projects and oversees production schedules to ensure deadlines are met.
Digital/Social Media Support
- Shoots photos/videos for events, websites, or social media and produces content for intended audience.
- Creates social media schedule, posts content, monitors, responds to posts, and assists with generating ideas for posting on social media sites.
- Updates websites and revises content from the information provided.
- Designs, develops, and builds web pages which might include some programming.
- Maintains electronic and manual storage of communication media and files.
Presentation Support
- Assists with event planning such as designing promotional material.
- Develops presentation materials and content that are visually appealing.
- Supports presentations by gathering quotations, statistics, videos, and photos.
Logistical Support
- Reconciles logs, trackers, and project schedules.
- Updates and maintains databases.
- Maintains media equipment and supply inventory.
- Supervises and provides work direction to students.
Knowledge, Skills, Abilities (KSAs)
Listed below are the minimum requirements for this role. KSAs become more advanced as the level increases and will vary depending on the requirements of the position.
- Knowledge of style and communication standards.
- Knowledge of basic design principles.
- Knowledge of university-style and communication standards.
- Computer skills.
- Organizational skills.
- Ability to communicate effectively both verbally and in writing.
Level Descriptions
Communications and Marketing Associate 1
- Entry-level role that performs routine, standardized, well-defined tasks following standard policies and guidelines.
- Provides resolution to problems that have clearly defined solutions.
- Work is closely supervised and reviewed for accuracy.
Education/Experience
Typically requires a high school diploma and one year of relevant experience, or an equivalent combination of education, training, and experience.
Licenses/Certifications
Applicable certification may be required.
Market Range: MR05
Communications and Marketing Associate 2
- Supports and coordinates specialty communications and marketing functions.
- Tasks vary from day to day.
- Decides how tasks are completed by choosing the best option from those available as defined by policies, procedures, and standards.
- Work is reviewed for accuracy and overall acceptability.
- Non-routine tasks are referred to a higher level.
- Policies, procedures, and standards largely define how tasks are performed.
Education/Experience
Typically requires a high school diploma and two years of relevant experience, or an equivalent combination of education, training, and experience. Post-secondary course work in field preferred.
Licenses/Certifications
Applicable certification may be required.
Market Range: MR06
Communications and Marketing Associate 3
- Supports, coordinates, and performs communications and marketing functions in multiple areas of specialty and/or creates specialized content for a department.
- Tasks are varied in nature and require problem-solving and critical thinking skills to complete assignments.
- Prioritizes work based on the objectives and goals of the work unit.
- Work is performed under general supervision; however, has some independence to create and deliver final content.
- Supervises staff.
Education/Experience
Typically requires a high school diploma and three years of relevant experience, or an equivalent combination of education, training, and experience. Post-secondary course work in field preferred.
Licenses/Certifications
Applicable certification may be required.
Market Range: MR07
Effective Date: January 4, 2021
